Mumbai-based beauty and physique care model MoroMaa has raised Rs 1.5 crore in funding from Aviral Bhatnagar’s AJVC, lower than three months after launching in India.

The startup plans to make use of the funding to increase its product portfolio, strengthen distribution and improve its attain throughout the nation.

Based in June 2026 by Soundous Moufakir, its sole founder and CEO, MoroMaa is constructing what it calls the “M Magnificence” class in India, centred on Moroccan magnificence components, practices and traditions.

Moufakir beforehand labored in finance earlier than transferring into India’s leisure trade.

The model sources components straight from Morocco and goals to introduce Moroccan magnificence rituals to Indian shoppers by way of its merchandise.

In line with the startup, two of its merchandise offered out inside the first two months of operations. 

MoroMaa’s product positioning is predicated on Moroccan components and conventional magnificence practices, which the startup is adapting for shoppers in India.

Following the funding, MoroMaa plans to develop extra merchandise, widen its distribution community and construct consciousness of Moroccan magnificence merchandise within the Indian market.

AJVC lists MoroMaa in its portfolio. Media studies mentioned the Rs 1.5 crore investment was made for a 9% fairness stake, although the proportion was not acknowledged on the general public AJVC or MoroMaa pages reviewed.