For Amazon World India sellers hoping to catch the year-end purchasing rush in the US, the busiest weeks of the calendar are getting nearer.

Black Friday and Cyber Monday can carry a pointy rise in on-line purchasing, however in addition they depart sellers with little room for last-minute preparation.

Forward of this era, Amazon Adverts is internet hosting the World Peak Season Adverts Summit 2026 in Delhi and Mumbai this October.

The occasions are geared toward serving to Indian international sellers put together their merchandise, promoting campaigns and export methods for the upcoming purchasing interval in the US.

The Delhi version will likely be held on October 14, a Wednesday, at The Leela Atmosphere Conference Lodge. It’s going to run from 10 am to five pm as a full-day, in-person occasion.

The Mumbai version will happen on October 22, a Thursday, at Sofitel Mumbai BKC, in a night format from 4:30 pm to 10 pm.

Notably, the entry to each summits is free, however attendance is by invitation solely and just for World sellers, with seats confirmed on a curated foundation.

Registration opens on September 15, 2026, and the corporate has inspired sellers to register early given the restricted nature of the invites.

What sellers can anticipate

Each editions are constructed across the similar core function, making ready India’s international promoting neighborhood for one of many largest purchasing moments of the 12 months within the US.

The summits are geared toward current sellers who already export by Amazon’s worldwide marketplaces.

The day will function a mixture of codecs. The principle stage periods will give attention to promoting methods for the vacation season, protecting key purchasing occasions from Black Friday and Cyber Monday by Christmas and New Yr.

The periods will cowl Amazon Adverts throughout the total funnel, together with Sponsored Merchandise, Sponsored Manufacturers and Sponsored Show, in addition to Amazon DSP and Amazon Advertising Cloud.

Sellers will get to satisfy Amazon Adverts management, and the day will embrace vendor panel discussions and roundtables with founders and CXOs who actively promote on Amazon. 

Sellers may even get an in depth guidelines of Adverts methods for the season, ready with Amazon Adverts specialists. There will likely be reside demos of Sponsored Merchandise Video and Artistic Agent, Amazon Adverts AI software for constructing advert creatives, together with a primary take a look at new advert merchandise.

Consultations and companion cubicles

The very best a part of the summit is that sellers can go to the Adverts session cubicles for an in depth evaluate of their promoting accounts, protecting how their previous campaigns have carried out and what will be improved earlier than the height season.

Registered sellers can even apply for a 10-minute one-on-one Adverts clinic with Amazon Adverts specialists and Service Supplier Community companions, held on their very own accounts. It’s price noting that the clinic slots are restricted and can go to shortlisted registrants.

Each cities could have cubicles from empanelled Amazon Service Supplier Community companions, the place sellers can get assist with their campaigns and creatives.

The Delhi version will moreover have an AI Expertise Centre, the place sellers can attempt Amazon’s AI powered instruments, together with Product Alternative Explorer, Itemizing Enhancer and Vendor Assistant, and construct their very own adverts on the AI Artistic Studio

Eligible sellers can even join the Adverts RISE programme, which provides two months of Adverts session at no extra price. Participation is voluntary and topic to phrases and circumstances. 

The total speaker line-up and detailed agenda for each cities will likely be shared within the coming weeks. 

For sellers seeking to attend, the message from Amazon Adverts is pretty direct: use the day to get Adverts prepared forward of the height purchasing season, whereas additionally constructing familiarity with the AI instruments now constructed into the vendor expertise for listings, creatives, and progress.

Sellers can register for the Delhi edition here, and for the Mumbai edition here.