Walmart-backed e-commerce firm Flipkart has begun testing its Eat In food delivery service amongst workers in Bengaluru, Moneycontrol reported, because it strikes nearer to coming into a market dominated by Zomato and Swiggy.

The service is prone to be made obtainable to all Flipkart workers round 15 September earlier than being rolled out to customers in Bengaluru, the report stated.

The worker trial follows Flipkart Group CEO Kalyan Krishnamurthy’s affirmation in July that the corporate deliberate to enter meals supply.

“We’ll launch meals supply within the subsequent few weeks,” Krishnamurthy stated.

He stated Flipkart will initially check the service with clients, collect suggestions and enhance the product earlier than deciding how rapidly to develop it.

Krishnamurthy additionally stated the meals supply providing will ultimately be obtainable each via Flipkart’s essential platform and individually.

Flipkart is working with the government-backed Open Community for Digital Commerce, or ONDC, on Eat In and is searching for a decrease fee construction for eating places.

The reported strategy will carry Flipkart right into a market the place corporations are more and more experimenting with totally different pricing and enterprise fashions to draw cost-conscious clients.

Rapido’s Ownly meals supply service operates on a zero-commission mannequin for eating places. It was processing greater than 50,000 orders a day in Bengaluru by late August, based on media report.

The publication estimated that Bengaluru generates between 500,000 and 600,000 meals supply orders a day, placing Ownly’s share at roughly 10%.

Krishnamurthy stated in July that Flipkart didn’t intend to scale meals supply instantly after launch. As a substitute, the corporate will first assess whether or not it had developed a proposition that appealed to Indian customers.

He stated value might be just one a part of that proposition, with choice and repair high quality additionally taking part in a job.

For Flipkart, the Bengaluru worker trial supplies an early check of that technique earlier than Eat In is launched extra extensively to customers.