Gurugram-based beverage startup Sorry Sugar has raised $1 million in a seed funding spherical led by the Dhanuka household and Amishi London.

The startup will use the raised capital to increase its on-line and offline presence throughout North India and assist new product launches.

Based in 2026 by Deepak Pathak, Kunal Verma, Shashank Sehrawat and Saiyam Malik, Sorry Sugar focuses on drinks made with out added sugar and makes use of monk fruit as a sweetener. Its coffee-based vary contains Hazel Almond Latte, Silk Chocolate Mocha, Sea Salt Caramel, French Vanilla Cloud and Butter Gooey Toffee.

The startup additionally provides a Rs 399 trial pack containing 5 flavours. Clients who later improve to a full-size pack can redeem the quantity spent on the trial pack.

Sorry Sugar reported greater than Rs 1 crore in income in its first month of operations and at the moment operates three offline shops throughout Gurugram and Delhi.

The startup plans to increase by way of D2C gross sales, quick-commerce platforms and offline retail, whereas focusing on annual recurring income of greater than Rs 60 crore by the top of the present monetary yr and making ready to enter the dessert class with zero-added-sugar gelatos sweetened with monk fruit.

“This preliminary traction and funding marks a key achievement for Sorry Sugar and is a proof of idea for our imaginative and prescient of creating more healthy decisions extra satisfying, with out compromising on style,” founder Deepak Pathak stated.

“We need to change sugar as a element from on a regular basis shopper drinks, began with espresso and at the moment are taking this philosophy throughout drinks and desserts,” he stated.

The startup was incubated by Palash Arneja, founding father of BlaBliBlu, alongside Wolfpack Labs, led by Aakash Anand and Prerna Gupta.