DeHaat Trustworthy Farms, the pesticide-free client food brand launched by agritech startup DeHaat, has raised Rs 35 crore in a pre-Sequence A funding spherical led by OTP Ventures.

Sadev Capital and Maiuni Ventures additionally participated within the spherical.

The startup mentioned the funds will likely be used to broaden into new markets, enhance consciousness of pesticide-free meals and develop new merchandise because it seems to be to widen its client attain.

DeHaat co-founder Adarsh J Srivastava will lead Trustworthy Farms as CEO because the enterprise expands. Srivastava was serving because the model’s co-founder and CEO earlier than the funding announcement.

Trustworthy Farms mentioned its merchandise instantly from farmers in DeHaat’s agricultural community, with a give attention to traceability and high quality management.

Its merchandise bear greater than 230 high quality checks earlier than reaching shoppers. In line with the startup, its pesticide-free merchandise will be traced again to their supply.

Trustworthy Farms presents greater than 100 merchandise throughout staples, superfoods and on a regular basis meals classes.

In line with the model, its merchandise can be found in additional than 3,000 retail shops throughout over 120 cities, in addition to via quick-commerce, ecommerce and trendy commerce platforms.

Over the following 12 to 18 months, the startup plans to extend its retail footprint to greater than 10,000 shops and is concentrating on annual recurring income of Rs 200 crore.