Indian beauty retailer Nykaa has appointed Ankit Jain to steer NYKAA NOW, its quick-commerce enterprise, as the corporate expands its fulfilment and supply-chain operations.

Jain has greater than 20 years of expertise in provide chain and operations. He has beforehand labored at Unilever, Flipkart and Swiggy-owned Instamart, the place he served as chief working officer.

In his new position, Jain will oversee the enlargement of NYKAA NOW throughout key markets and work to strengthen Nykaa’s fulfilment community by means of AI-led demand forecasting and logistics innovation.

NYKAA NOW guarantees supply of magnificence and personal-care merchandise inside 30 to 60 minutes. The service operates in 13 cities, together with Mumbai, Delhi, Bengaluru and Kolkata.

Nykaa mentioned it additionally deliberate to scale Nykaa Subsequent Day and Nykaa Specific as a part of its wider fulfilment technique.

Anchit Nayar, govt director and CEO of Nykaa Magnificence, mentioned prospects more and more anticipated “each pace and selection with out compromise”.

“At Nykaa, we’re constructing a differentiated fulfilment ecosystem powered by expertise, AI and deep execution excellence. Ankit’s expertise in scaling advanced provide chain and fast commerce operations makes him uniquely positioned to assist us strengthen our community, speed up NYKAA NOW, and ship distinctive buyer experiences at scale,” he mentioned.

Jain mentioned Nykaa had constructed a powerful basis by combining shopper belief with innovation and expertise.

“I’m excited to hitch the corporate at a pivotal stage of its development journey and look ahead to constructing resilient, data-driven operations that allow higher pace, reliability and effectivity throughout the fulfilment community. Collectively, now we have a chance to redefine magnificence commerce by making the very best magnificence manufacturers extra accessible to prospects throughout the nation,” he mentioned.