Maruti Suzuki India Restricted has chosen 5 startups to work with it on fixing particular enterprise challenges throughout operations and buyer expertise.

The chosen startups are MiniMines, Easework AI, Sarvam AI, Siftly, and CodeMate AI, all winners of the fifth cohort of the Maruti Suzuki Incubation Programme (MSIP).

The programme is run in partnership with NSRCEL, the Nadathur S. Raghavan Centre for Entrepreneurial Studying at IIM Bangalore, which identifies early-stage startups, offers mentorship, and provides them entry to IIM Bangalore’s educational and entrepreneurial ecosystem.

Particulars of the startups

Every of the 5 startups has been introduced in for a particular use case inside Maruti Suzuki’s enterprise.

MiniMines will work on the environment-friendly recycling of end-of-life lithium-ion batteries and the extraction of supplies from them, an more and more vital space as electrical car adoption grows and battery disposal turns into a bigger concern for automakers.

Easework AI will give attention to end-to-end workflow automation of procurement processes for oblique consumables utilizing agentic AI, geared toward lowering handbook effort and bettering effectivity in buying operations.

Sarvam AI, certainly one of India’s well-known AI firms centered on Indian languages, will deploy generative AI brokers with multilingual help to enhance buyer interactions throughout numerous touchpoints.

Siftly will use generative AI for enhancing the model’s visibility, whereas CodeMate AI will apply AI to speed up the event of software program purposes used within the firm’s inner enterprise processes.

Hisashi Takeuchi, Managing Director and CEO of Maruti Suzuki India Restricted, stated the corporate has been actively working with startups for a number of years and sees co-creation as a sensible method to fixing actual issues.

“At Maruti Suzuki, we now have been actively working with startups to co-create modern and sensible options to deal with actual enterprise challenges. We’re delighted to collaborate with 5 extra startups. One in every of these startups, MiniMines, will help us in safely recycling end-of-life batteries, whereas the opposite 4 startups will assist enhance buyer engagement and drive effectivity throughout our enterprise operations,” he stated.

The Maruti Suzuki Incubation Programme is certainly one of a number of structured startup engagement initiatives the automaker has constructed over the previous seven years. Throughout all its programmes, the corporate stated it has screened round 7,400 startups, engaged with over 250 of them, and formally onboarded 38 as enterprise companions.

Its programmes cowl completely different phases of startup growth. The Maruti Suzuki Accelerator, launched in January 2019, focuses on growth-stage startups engaged on car manufacturing and mobility expertise.

The Incubation Programme, began in August 2020 in partnership with NSRCEL, targets early-stage startups. The Mobility Problem, which started in June 2021, is geared toward mature-stage startups showcasing newer applied sciences.

Nurture, began in 2023 in collaboration with IIM Calcutta Innovation Park, works with idea-stage founders earlier than formal incubation.

Most lately, the corporate launched FundRays in September 2025, an funding readiness programme for Maruti Suzuki Innovation alumni startups developed in partnership with ISB Hyderabad.