Amazon Music is increasing past its Prime membership providing in India, introducing a three-tier streaming mannequin because it seeks to faucet into what it believes may turn into a market of 100 million paid audio subscribers inside the subsequent decade.

The corporate has launched Amazon Music Limitless in India, whereas additionally saying a free, ad-supported service and restricted promoting on its present Prime Music providing.

The transfer marks a major shift for Amazon Music, which has operated largely as a bundled Prime profit since its launch in India in 2018.

“We don’t need music to be restricted to Prime. We wish nearly each Indian to have entry to music,” stated Rishabh Gupta, Nation Head of Amazon Music India.

The modifications come as India’s music streaming trade undergoes consolidation after years of intense competitors and weak monetisation. Providers together with ByteDance-owned Resso, Airtel-backed Wynk Music and Hungama Music have shut down in recent times, whereas different platforms have more and more targeted on paid subscriptions.

Amazon believes rising smartphone use, cheap cellular knowledge and the widespread adoption of UPI funds are creating beneficial circumstances for progress in paid audio streaming.

Beneath the brand new construction, Amazon Music Free will supply entry to greater than 100 million songs and 15 million podcast episodes, though customers will face restrictions on on-demand playback.

Prime Music, which stays included with an Amazon Prime subscription, will proceed to supply on-demand listening however will introduce restricted promoting and take away offline obtain help.

Amazon Music Limitless will supply ad-free listening, offline downloads, HD and Extremely HD audio, Dolby Atmos spatial audio and multi-device streaming. Prime members shall be charged Rs 99 per thirty days, whereas non-Prime customers pays Rs 119.

Amazon is providing a six-month free trial of the service to Prime members and a three-month trial to non-Prime customers.

The modifications to Prime Music will take impact on 2 July 2026.

In an electronic mail to subscribers, Amazon stated, “Beginning July 2 2026, your Amazon Prime Music profit will embody adverts and not help downloads…. Your downloaded music and podcast episodes will stay in your library, beginning July 2, you’ll solely be capable of stream them whereas on-line.”

The change reduces the music streaming advantages at the moment bundled with Prime. Till now, Prime Music customers in India may hear with out ads and obtain tracks and podcast episodes for offline playback as a part of their subscription.

Amazon stated different Prime membership advantages, together with shopping-related perks, reductions and Prime Video entry, would stay unchanged.

Platforms comparable to JioHotstar, Zee5 and Sony LIV supply ad-supported plans alongside premium ad-free tiers, whereas music companies together with Spotify and YouTube Music function throughout free and paid fashions.