The Candy Change, a New Delhi-based model promoting pure sugar alternate options, has raised Rs 70 lakh in an early-stage funding spherical led by IAN Angel Fund, the evergreen fund of IAN Group, with participation from Udaan Angel Companions.

The startup plans to make use of the capital to strengthen product growth, increase throughout e-commerce and quick-commerce platforms, develop model consciousness, and construct out its workforce because it scales operations throughout India.

The Candy Change was based in 2024 by Manvi Agnihotri, who serves as Co-founder and CEO, and Sheen Hitashi, who serves as Co-founder and Chief Enterprise Officer.

“India deserves a sweetener it could belief. For 12 years, I watched folks fail to give up sugar, not as a result of they lacked self-discipline, however as a result of the market failed them. This funding lets us repair that and put a clear, trustworthy sweetener in each Indian kitchen that struggled to keep away from sugar,” mentioned Agnihotri, Co-founder and CEO of The Candy Change.

The Candy Change gives merchandise made with pure components and positioned as zero calorie, zero sugar, and nil glycemic index alternate options to subtle sugar. The startup mentioned that its merchandise are designed for each health-conscious shoppers and other people managing particular medical or life-style circumstances the place sugar consumption must be managed.

It claims to have crossed Rs 1.5 crore in income and fulfilled greater than 12,000 orders throughout India by way of its personal web site alone.

The Candy Change plans to proceed constructing its presence throughout direct-to-consumer, market, and quick-commerce channels. Over time, it’s also taking a look at alternatives in cafes, the hospitality sector, and institutional partnerships. The recent capital will assist this enlargement alongside funding in product growth and workforce constructing.