Cheerio AI, an AI-powered, all-in-one buyer engagement platform targeted on optimizing the CAC-to-LTV equation, right this moment introduced that it has raised Rs 8 crore in a seed funding spherical led by Artha Enterprise Fund II (AVF II).

The spherical additionally noticed participation from Hyderabad Angels, TiE Angels, LetsVenture, Invention Engine and notable angel buyers together with Arjun Vaidya, Anand Shahni (WedMeGood), Vivek Mathur (ex-Elevation Capital), Ajeet Khurana, in addition to Cheerio AI’s early prospects, Habuild and Nitin Verma (InstaAstro).

Cheerio AI stated it addresses a crucial problem for contemporary enterprises: fragmented communication throughout a number of channels, leading to inconsistent experiences, rising churn, and operational inefficiencies.

The platform unifies advertising and marketing, help, and gross sales workflows throughout WhatsApp, e mail, SMS, social messaging, and in-app communication. Its AI-driven automation repeatedly optimises conversions, repeat purchases, and lifelong worth, enabling non-technical groups to attain excessive ROI, cut back handbook effort, and ship seamless buyer experiences at scale.

The startup will use the funding to construct multi-modal AI capabilities, together with a proprietary small-model LLM for advert era, increasing from messaging into voice & video, scaling AI-driven automations, and strengthening enterprise-grade capabilities.

Over the subsequent 6 months, Cheerio AI additionally plans to develop its group throughout engineering, AI, enterprise gross sales, and buyer success to help scaling and world growth.

Nishant Das, Co-founder at Cheerio AI, stated, “Avinash, Priam, and I are thrilled to companion with Artha and our co-investors. This funding is a powerful validation of our imaginative and prescient and can allow us to considerably deepen our AI-driven automation capabilities whereas accelerating our growth into the enterprise section. At Cheerio AI, we envision a future the place companies function with simply three workers – the enterprise founder, the expertise founder, and Cheerio AI. This funding is an important step towards making that imaginative and prescient a actuality.”

“Our choice to spend money on Cheerio AI is anchored in robust conviction across the long-term alternative this group is constructing towards. As enterprises function throughout an more and more advanced set of digital channels, buyer retention and lifelong worth optimization have turn into mission-critical. Cheerio’s AI-native strategy to unifying and orchestrating buyer engagement positions it properly to turn into a category- defining platform on this house,” stated Anirudh A. Damani, Managing Associate, Artha Enterprise Fund.

“This spherical carried robust ecosystem validation from us. The chance was referred by one in all our LPs, and after we shared it with the founders in our portfolio for our suggestions, hey too selected to take a position alongside us! When skilled operators commit their very own capital, it reinforces each founder high quality and execution depth. That conviction mattered.”

With rising demand for scalable, AI-driven engagement and retention options, the startup goals to turn into the default platform for buyer lifecycle orchestration, serving to companies remodel fragmented interactions into seamless, outcome-driven engagements whereas persevering with to innovate with utilized AI.

The platform’s omnichannel engagement, workflow automation, and utilized AI capabilities differentiate it from conventional level options, enabling non-technical groups to attain excessive ROI, cut back handbook effort, and enhance buyer experiences at scale.