Wishlink, a homegrown creator commerce platform, has raised $17.5 million in a Collection B funding spherical led by Vertex Ventures Southeast Asia & India.

The spherical additionally noticed participation from present buyers Fundamentum and Elevation Capital.

The startup plans to make use of the raised capital to broaden its creator and model community, make investments additional in expertise that improves procuring experiences for shoppers, whereas enabling deeper collaboration between creators and types.

Shaurya Gupta, Co-founder, Wishlink, stated, “Within the final 4 years, we have seen creators more and more affect how shoppers uncover and purchase merchandise, and we strongly consider that constructing deep tech infrastructure will permit this ecosystem to scale sustainably, creating immense worth for shoppers, manufacturers and creators alike. We purpose to empower lakhs of creators to earn sustainably from their content material – enabling their audiences to buy higher, whereas including immense worth to manufacturers throughout their funnel.”

Nikhil Marwaha, Accomplice, Funding , Vertex Ventures SEA and India, stated, “Client shopping for habits is meaningfully shifting towards influencer-led discovery and buy, which is driving the fast progress of the creator financial system in India. Wishlink is finest suited to seize this market with their expertise enabled platform and obsessive dedication to creator retention, delivering great worth to each manufacturers and shoppers alike. We at Vertex Ventures SEA & India are excited to associate with Shaurya and your entire Wishlink staff and work in direction of capturing this huge alternative.”

With over 40,000 month-to-month energetic content material creators producing 300,000+ items of content material every month, Wishlink allows 6 million+ orders and over Rs 350 crore in month-to-month gross sales for its associate manufacturers and e-commerce platforms.

The platform helps manufacturers obtain full-funnel targets with sturdy ROI, whereas maximising monetisation alternatives for creators.