World fintech platform Pine Labs has appointed Shalini Pillai as its new Chief Advertising and marketing Officer, as the corporate sharpens its international growth technique and deepens its push into AI-led funds infrastructure.

Pillai will lead international advertising and marketing technique, product advertising and marketing, marcom and model positioning throughout Pine Labs’ worldwide footprint.

The appointment comes at a time when the corporate is integrating superior AI capabilities throughout its fee merchandise and developer productiveness instruments, and has lately announced a key collaboration with OpenAI.

Pillai joins from Microsoft, the place she served as Advertising and marketing Director – India and South Asia. A decade-plus veteran of Google and Microsoft, and a former entrepreneur, she brings almost twenty years of expertise throughout shopper apps, digital funds and enterprise ecosystems.

Her profession spans each B2C and B2B advertising and marketing. At Google, she led shopper apps advertising and marketing in India, steered GPay and new enterprise initiatives advertising and marketing, and drove progress throughout the India SMB phase. Earlier, she co-founded BrandIdea Consultancy, constructing instruments for market planning and ROI analytics. She started her skilled journey at Coca-Cola India in gross sales and model roles. An MBA from the Indian College of Enterprise, Pillai has labored throughout boardrooms and startups, combining deep-tech positioning with data-driven progress execution.

Saying the appointment, B Amrish Rau, CEO, Pine Labs, stated, “Shalini brings deep technology-led advertising and marketing expertise throughout each B2C and B2B international massive techs. Her lengthy tenures in scaling digital merchandise, constructing data-driven progress engines, and driving built-in model and product advertising and marketing give her a full-stack perspective. This positions her strongly to steer the following part of promoting transformation and progress for the Pine Labs group.”

Pillai stated the fintech sector is getting into a brand new part outlined by built-in infrastructure. “The subsequent period of fintech is outlined by built-in infrastructure that powers international commerce,” she stated.

“Sitting on the intersection of service provider relationships and sovereign-scale expertise, Pine Labs gives the unified engine turning shopper intent into instant execution. I’m wanting to drive our built-in market technique, scaling Pine Labs’ footprint to ship compounding industrial worth on a worldwide scale.”