Protein snack model Stroom walked into Shark Tank India Season 5 with a transparent objective: to make protein straightforward, tasty, and a part of on a regular basis Indian snacking. What adopted was not a easy pitch however a demanding dialog on style, claims, and credibility.

Based by Darshan Gattani, Shiven Chaturvedi, and Rohan Shah, Stroom was launched in Might 2022 after the founders selected to go away snug careers and abroad alternatives to construct a nutrition-focused model in India. Their thought was easy: acquainted snack codecs like bars and wafers, however with added protein.

Stroom’s merchandise use a mix of milk protein and soy protein, which the founders stated helped enhance style and texture in comparison with standard protein snacks. Throughout the pitch, the Sharks sampled the merchandise, and reactions had been combined.

Whereas the model’s progress numbers drew curiosity—with Rs 2.42 crore in web gross sales in FY24–25 and powerful traction from quick-commerce platforms—the dialog shortly shifted to packaging and claims.

Viraj Bahl raised issues about honesty in labelling, declaring that utilizing the phrase “no refined sugar” may very well be deceptive when components like honey and cookie bits had been current. The founders acknowledged the problem and agreed that the packaging wanted correction.

Stroom entered the Tank in search of Rs 1 crore for two% fairness, valuing the corporate at Rs 50 crore. After a number of gives and counteroffers, the deal closed with Vineeta Singh and Kunal Bahl, who collectively invested Rs 1 crore for two.5% fairness, together with 2% advisory fairness, bringing the valuation right down to Rs 40 crore.