3TENX, the science-backed skilled haircare model based by magnificence trade veterans Aankith Aroraa and Megha Arora, has secured strategic funding from Wolfpack Labs.

The startup will use the raised capital to gasoline its digital enlargement technique and strengthen its nationwide distribution community. It additionally plans to scale its on-line presence whereas deepening penetration in tier-2 and tier-3 markets, the place demand for premium but accessible haircare options proceed to surge.

“Our expertise with Olaplex revealed a large alternative within the Indian market,” stated Megha Arora, Co-Founder & MD, 3TENX.

“3TENX is basically Olaplex made accessible for India. Whereas premium worldwide manufacturers resonated with salon professionals, customers wished salon-quality outcomes at accessible value factors. We have created formulations that ship worldwide efficacy however are bottled and priced particularly for Indian customers.”

Aankith Aroraa, Co-Founder & CEO, 3TENX, added, “Reaching Rs 50 crore ARR in simply 18 months validates our imaginative and prescient and execution. This is not nearly constructing one other haircare model; it is about making a motion that empowers people to realize professional-grade outcomes at dwelling. With Wolfpack Labs’ strategic help, we’re poised to achieve our Rs 100 crore income goal whereas sustaining the standard and innovation that outline 3TENX.

Aakash Anand, Founder, Wolfpack Labs, stated, “It is uncommon to discover a model that mixes a implausible product with nice scale potential. Aankith and Megha achieved Rs 50 crore ARR of their first 18 months, which is outstanding. This partnership will assist the model scale considerably on on-line channels the place we see large alternative for progress. Their deep understanding of each the skilled salon channel and shopper conduct positions 3TENX uniquely out there.”

Prerna Gupta, Co-Founder, Wolfpack Labs, added, “What excites us most about 3TENX is that it provides worldwide efficacy merchandise bottled and priced for Indian customers. That is the right product-market match for India’s rising magnificence market. The model’s speedy scaling from salon partnerships to fashionable retail, mixed with spectacular buyer retention metrics, demonstrates execution excellence. We’re thrilled to help their journey to turning into India’s main homegrown skilled haircare model.”

The startup stated it should pursue aggressive enlargement throughout a number of channel, together with strengthening e-commerce infrastructure and digital advertising and marketing capabilities, increasing retail footprint past Sephora to extra fashionable commerce and specialty magnificence shops, doubling down on salon partnerships with enhanced education schemes and unique skilled ranges, investing in R&D to launch progressive product strains addressing various hair considerations and constructing model consciousness by strategic partnerships and community-driven advertising and marketing initiatives.