For Actual, a web-based manufacturing facility outlet market redefining branded worth procuring in India, has raised Rs 3.2 crore in a pre-Seed funding spherical from Titan Capital.

The startup will use the contemporary capital to construct and scale its expertise platform and drive early consumer adoption.

Based by Anurag Sheth and Mohit Sheth, For Actual is constructing a devoted on-line manufacturing facility outlet market that separates liquidation from major commerce.

The platform allows manufacturers to liquidate extra stock in a predictable and clear method, with out impacting their core gross sales channels. For shoppers, it gives a discovery-led worth procuring expertise targeted on branded merchandise slightly than random discount-led looking. 

“We’ve got backed Anurag and Mohit as a result of they’ve a transparent understanding of an actual and chronic drawback manufacturers face with extra stock. They’re constructing a structured, tech-led off-price market with a powerful give attention to model integrity, slightly than short-term liquidation. Because the trade evolves, their readability of considering and disciplined strategy to fixing this drawback offers us confidence in For Actual’s long-term potential,” stated Titan Capital Spokesperson. 

Anurag Sheth, CEO and Co-Founder, For Actual, stated, “For Actual is India’s first on-line manufacturing facility outlet market, constructed to essentially change how manufacturers liquidate stock and the way shoppers uncover worth. We’re constructing a paradigm shift; a brand-safe channel that separates liquidation from contemporary merchandise and cuts the necessity for manufacturers to hoard unsold stock for months or dilute their major channels.” 

Mohit Sheth, CTO and Co-Founder, For Actual, stated, “Worth procuring in India has been damaged for years; cluttered feeds, poor discovery, and experiences that make discovering the proper product on the proper value tougher than it needs to be. At For Actual, we’re constructing a purpose-designed discovery engine that simplifies alternative, surfaces the proper merchandise sooner, and removes friction for value-first consumers. The result’s a considerably sooner procuring journey that interprets right into a superior buyer expertise”