AI big OpenAI has confirmed that it’ll introduce promoting on ChatGPT, marking a change in how the corporate plans to develop entry to its AI instruments and earn income.

The San Francisco-based firm mentioned it’s going to begin testing adverts within the coming weeks for logged-in grownup customers in america. The adverts will seem solely on the Free tier and the ChatGPT Go plan.

OpenAI clarified that adverts won’t be proven on higher-priced plans resembling Plus, Professional, Enterprise and Enterprise, which is able to stay ad-free.

The transfer comes as OpenAI continues to push ChatGPT as a instrument for on a regular basis customers. Since August, the corporate has rolled out ChatGPT Go, a lower-cost subscription, throughout 171 international locations. Within the US, Go prices $8 per 30 days and provides extra entry than the free model, together with messaging, picture creation, file uploads and reminiscence.

OpenAI mentioned promoting will assist cut back utilization limits without spending a dime customers and permit extra individuals to make use of ChatGPT with out paying for greater plans. Advertisements will seem solely on the Free and Go tiers.

“We’re beginning to take a look at adverts in ChatGPT free and Go (new $8/month possibility) tiers. Listed below are our ideas. Most significantly, we won’t settle for cash to affect the reply ChatGPT provides you, and we preserve your conversations personal from advertisers. It’s clear to us that lots of people need to use numerous AI and do not need to pay, so we’re are hopeful a enterprise mannequin like this could work,” CEO Sam Altman wrote on X.

We’re beginning to take a look at adverts in ChatGPT free and Go (new $8/month possibility) tiers.

Listed below are our ideas. Most significantly, we won’t settle for cash to affect the reply ChatGPT provides you, and we preserve your conversations personal from advertisers.

It’s clear to us that loads… https://t.co/f9Dv53rWU7

— Sam Altman (@sama) January 16, 2026

In a weblog put up, the corporate mentioned adverts won’t have an effect on how ChatGPT solutions questions. Commercials will likely be proven individually from regular responses and will likely be clearly labelled. OpenAI mentioned responses will proceed to be primarily based solely on what’s most helpful to customers.

The corporate additionally addressed privateness issues. It mentioned person conversations won’t be shared with advertisers and that it’ll not promote chat information for promoting. Customers will be capable to management advert personalisation and clear any information used for adverts. Paid choices with out adverts will proceed to be obtainable.

Through the preliminary testing part, adverts will seem on the backside of responses when there’s a related sponsored services or products associated to the dialog. Customers will be capable to see why an advert is proven and dismiss it in the event that they select.

OpenAI mentioned adverts won’t be proven to customers beneath 18 and won’t seem alongside delicate subjects resembling well being, psychological well being or politics.