Astrotalk is scaling past its core digital session enterprise, pushed by the fast early traction of its religious commerce vertical, Astrotalk Retailer.

Launched in November 2024, the ecommerce platform has generated over Rs 140 crore in income in 2025 and is at the moment working at an annualised run price of greater than Rs 200 crore, in response to the corporate.

The shop was initially incubated as an extension of astrologer-led suggestions, with an inner capital allocation of Rs 30 lakh to check whether or not a trust-led religious merchandise market could possibly be constructed sustainably.

Inspired by what it calls sturdy demand visibility, repeat purchases and wholesome common order values, Astrotalk subsequently infused Rs 40 crore to scale the enterprise. The capital was deployed in the direction of increasing stock, strengthening provide chains, constructing know-how, advertising, and diversifying product classes.

In 2025, Astrotalk Retailer processed greater than 1.6 million orders, indicating early product–market match. The platform at the moment presents over 300 SKUs throughout classes corresponding to rudrakshas, gems, bracelets, idols and ritual necessities.

The corporate plans so as to add greater than 500 new merchandise by FY27, with an growing give attention to daily-use and repeat-purchase classes because it shifts from one-time transactions to routine consumption.

“The religious and astrology-led merchandise market in India has all the time been giant, however extraordinarily fragmented. Customers had been both shopping for from native distributors with no standardisation or from small on-line sellers the place authenticity was questionable. We noticed a transparent alternative to organise this market by combining astrologer-led steering, real sourcing, and a trusted model,” stated Puneet Gupta, founder and CEO of Astrotalk.

“Astrotalk Retailer was constructed to carry credibility, scale, and transparency to a class that badly wanted it.”

Astrotalk Retailer at the moment stories a repeat buy price of about 24%. Practically 50% of its future gross sales are anticipated to return from Tier II and Tier III cities, reflecting sturdy adoption past metro markets.

“We’re approaching this with a multi-year lens, concentrating on not simply short-term income however significant scale and sustainability,” stated Daman Soni, chief enterprise officer, Astrotalk Retailer. “There may be seen product–market match. We are going to proceed to elevate common order worth by increasing into a number of classes and develop energetic consumers over the approaching years.”

The corporate is concentrating on Rs 400–500 crore in annual recurring income from its ecommerce vertical by FY27.