Adtech firm Amagi Media Labs has raised Rs 804.88 crore from anchor buyers on the higher finish of its value band as the corporate’s IPO opened on January 13, 2026.

As per regulatory filings, the corporate allotted 2,22,95,799 fairness shares to 42 anchor buyers at a value of Rs 361 per share.

The anchor guide included participation from home mutual funds and world institutional buyers. SBI Mutual Fund, ICICI Prudential Mutual Fund and HDFC Mutual Fund collectively accounted for a good portion of the anchor allocation.

Different home institutional buyers included Birla Mutual Fund, Motilal Oswal Mutual Fund, Tata Mutual Fund, Franklin Templeton Mutual Fund, Baroda BNP Paribas Mutual Fund, Amundi, PGIM Mutual Fund, Bandhan Mutual Fund and 360 ONE.

International institutional buyers collaborating within the anchor spherical included Goldman Sachs, Société Générale, Constancy, Susquehanna Worldwide Group (SIG), Isometry Capital and New Vernon Capital. Insurance coverage corporations similar to HDFC Life Insurance coverage, Edelweiss Tokio Life Insurance coverage and Bharti AXA Life Insurance coverage additionally participated. Helios Capital, together with its mutual fund arm, and Creaegis Advisors have been additionally a part of the anchor guide.

In complete, the anchor allocation consisted of 35 resident buyers and seven non-resident buyers.

The Bengaluru-based firm’s IPO dimension is Rs 1,788.62 crore, comprising a recent concern of shares and a suggestion on the market by present shareholders.

The proceeds from the recent concern will likely be used for funding in know-how and cloud infrastructure, potential inorganic development alternatives, and common company functions.

The offer-for-sale part will permit present shareholders to partially promote their holdings. The general public concern opened for subscription on January 13 and can shut on January 16.

The bidding interval has been stored open for 4 days resulting from a buying and selling and settlement vacation on January 15, declared in Maharashtra on account of municipal company elections.

The corporate has mounted the lot dimension at 41 shares, which interprets to a minimal retail funding of Rs 14,801 on the higher finish of the value band.

Based in 2008, Amagi operates a cloud-based software program platform that gives promoting monetisation and analytics options for related TV (CTV) and streaming platforms. The corporate works with content material house owners and advertisers to allow focused and data-driven promoting throughout digital and streaming environments.

A majority of Amagi’s income comes from worldwide markets, with the USA being its largest geography.

For the monetary 12 months ended March 31, 2025 (FY25), Amagi reported income of Rs 1,162.64 crore. For the six months ended September 30, 2025 (H1FY26), the corporate reported income of Rs 706 crore and a revenue after tax of Rs 6.47 crore. On the higher finish of the value band, the corporate is valued at roughly Rs 7,809 crore on a post-issue foundation.