Emomee, a Mumbai-based youngsters’s edutainment startup, has secured an funding of Rs 2 crore for a 4% fairness stake on Shark Tank India Season 5, valuing the corporate at Rs 50 crore.

Based by Varun Duggirala and Pooja Jauhari, Emomee is a micro-story universe for kids that publishes short-form tales every single day on YouTube. The content material is designed to assist youngsters between the ages of three and eight years be taught real-life expertise akin to emotional regulation, communication, and problem-solving past typical classroom schooling.

The founders initially sought Rs 1 crore for two% fairness, however the pitch shortly escalated right into a aggressive bidding state of affairs, with all 5 Sharks—Aman Gupta (boAt), Anupam Mittal (Shaadi.com), Namita Thapar (Emcure), Kunal Bahl (Snapdeal), and Mohit Yadav (Minimalist) expressing curiosity in partnering with the model.

In the course of the episode, Aman Gupta revealed his long-standing skilled affiliation with Varun Duggirala, stating that Varun and his artistic company had performed a key function in creating boAt’s early artistic and model ecosystem.

The couple mentioned the concept for Emomee emerged after turning into dad and mom themselves, after they realised that youngsters have to be taught excess of what formal education affords.

Anupam Mittal suggested the founders to strengthen their mental property (IP) via digital content material earlier than increasing into bodily experiences. Aman Gupta, nevertheless, emphasised the significance of distribution, remarking that “content material is king, however distribution is god.”

After a number of affords and intense deliberations, the founders countered with Rs 2 crore for 4% fairness, which was accepted by Namita Thapar and Aman Gupta, closing the deal.