Underneat, a shapewear and innerwear model co-founded by content material creator Kusha Kapila and trend entrepreneur Vimarsh Razdan, has raised $6 million in a pre-Collection A funding spherical led by Hearth Ventures.

Current investor Ghazal Alagh, co-founder of Honasa Shopper Restricted, continues to be related to the model.

Based in April 2025 and headquartered in Gurugram, Underneat operates in India’s D2C trend phase as a mass-premium innerwear and shapewear model designed particularly for Indian girls. Its product portfolio spans shapewear, innerwear, and equipment, with an emphasis on match, consolation, and affordability.

The startup plans to deploy the contemporary capital to scale operations and strengthen its distribution community throughout a number of Indian cities.

Underneat claims to have crossed an annual run price of over Rs 150 crore and achieved EBITDA positivity inside eight months of launch.

“Our prospects are crafting this journey with us,” Kapila and Razdan stated, including that steady suggestions from customers has performed a central function in refining product design and match. The founders stated the corporate now serves a group of over 2,00,000 prospects.