Indian sportswear startup Agilitas Sports activities has acquired cricketer Virat Kohli’s athleisure and way of life model One8 in a two-part deal, bringing the star athlete on board as an investor and shareholder.

Agilitas Sports activities, based by former Puma India managing director Abhishek Ganguly, will now absolutely personal and function One8, which was beforehand licensed to Puma.

The transfer marks One8’s transition from a partnered model to an impartial label below an Indian firm.

Notably, Kohli has invested Rs 40 crore in Agilitas Sports activities, although the corporate didn’t disclose the fairness stake he’ll maintain.

Agilitas plans to pursue a multi-channel distribution technique and can open the primary devoted One8 retailer by mid-2025.

“There shall be an entire roster of merchandise that shall be launched below the One8 model, and world distribution will begin within the subsequent 12 to fifteen months, with the US as our first market,” Ganguli mentioned.

He mentioned the model additionally plans to develop into the UK and Australia as a part of its worldwide rollout.

One8 footwear will vary from Rs 4,000 to Rs 10,000. In India, the merchandise shall be bought via a purchasing app, an online retailer, on-line marketplaces and shop-in-shop codecs, along with unique model shops of two,500 to three,000 sq. ft.

One8’s choices will embrace footwear, attire and purposeful way of life merchandise designed for each on- and off-field use.

In a publish on X, Kohli mentioned that whereas evaluating the chance to spend money on Agilitas Sports activities, Ganguli helped him perceive “the power behind it, the manufacturing capabilities, the experience he has, the sort of those that had been going to come back onboard.”

“I believed this might change into one thing massive and naturally I wished to be part of it,” Kohli added.