Shark Tank India-featured D2C skincare model Aware Chemist has raised Rs 15 crore in a bridge funding spherical led by Atomic Capital. The spherical additionally noticed participation from First Port Capital Fund B and IPV Worldwide.

The startup will use the raised capital for hiring expertise, scaling stock operations and advertising, product innovation and analysis and growth.

Based in 2021 by serial entrepreneurs Robin Gupta and Prakher Mathur, Aware Chemist goals to offer result-first formulations which provides useful and efficient merchandise which are designed for Indian pores and skin.

The startup has a portfolio of over 30 merchandise and claims to make use of globally sourced, high-efficacy components and follows an active-care-first strategy, with formulations powered by salicylic acid, kojic acid, peptides, hyaluronic acid, ceramides and retinol.

Robin Gupta, Co-founder CEO, Aware Chemist, mentioned, “Our active-first strategy, clear formulations, and obsessive give attention to efficacy have created a loyal buyer base that trusts us with their pores and skin. With this capital, we’re doubling down on product innovation and changing into India’s most trusted science-backed magnificence model. Our aim is to construct a sustainable and impactful model that transforms how Indian shoppers take into consideration magnificence and skincare.”

“Our aim is evident: hit Rs 500 crore ARR within the subsequent 24 – 36 months with wholesome unit economics. This isn’t about development in any respect prices, it’s about constructing a sustainable, impactful model that transforms how Indian shoppers take into consideration hair and pores and skin,” he added.

Aware Chemist claims to have witnessed 3X income development, 75% gross margins within the final 12 months. The startup sells its merchandise on Blinkit, Instamart and Zepto in addition to e-comm platforms like Amazon, Nykaa, Myntra and Flipkart.

It has additionally launched Self Dissolving Micro Needle Patches, Pimples Spot Corrector, Blackhead Melting Water and Oil-Free Collagen Jelly Cream.

Apoorv Gautam, Managing Companion, Atomic Capital, mentioned, “Now we have been actively investing in extremely progressive client and tech-enabled companies as we imagine it’s a quickly rising market. Customers’ relationship with skincare has developed considerably over time and right now they’re extra knowledgeable and demand transparency concerning the components used of their merchandise.”

“Not solely Tier 1 however tier 2 and three cities have gotten more and more necessary development sectors. It’s time to convey new merchandise to the market and increase its attain. Aware Chemist has witnessed immense progress within the final 12 months. Therefore, we imagine the market alternative is big and the corporate has constructed the proper momentum to capitalise on this phase,” Gautam added.