SFL (Sports activities for Life), a multisport youth improvement platform, has raised Rs 21.57 crore in a Sequence A funding spherical led by Fireplace Ventures and Genesia Ventures, with participation from present buyers Roots Ventures, TDV Companions, and others.

Co-founded by Sourjyendu Medda and Armaan Tandon, SFL’s built-in mannequin spans academies, leagues, and a expertise layer that personalises improvement pathways. The startup’s AI first efficiency platform captures coaching and match information to floor personalised studying plans, progress dashboards, and determination help for coaches.

Its product roadmap consists of computervision powered livestreaming, automated highlights, and match analytics to create goal suggestions loops for gamers and fogeys alike.

The startup will use the raised capital to enter further geographies, develop bestinclass multisport academies, strengthen teaching capabilities, add new sports activities, and deepen the expertise platform with richer efficiency insights, livestreaming, communication options, and monitoring programs.

“With our present buyers, Fireplace and Genesia by our facet, we’re constructing a youth sports activities ecosystem that households can belief for the subsequent decade—not simply the subsequent season,” stated Sourjyendu Medda, Cofounder & CEO, SFL.

“This funding helps us carry structured, highquality sports activities nearer to each neighborhood and to each baby who deserves an opportunity to play, be taught, and develop—whereas protecting high quality, consistency, and security on the core.”

Within the coming 12 months, SFL plans to enter Bengaluru and the NCR, onboard 10,000 further kids into its academies and 20,000 into its tournaments, and develop its portfolio from seven to 12 sports activities, with Cricket slated for launch quickly.

“India has a transparent and urgent want for structured, highquality grassroots sports activities packages, and SFL is addressing this with outstanding readability and execution,” stated Dipanjan Basu, Cofounder, Fireplace Ventures.

“Robust guardian demand, excessive retention, and constant neighborhoodlevel belief, mixed with teaching excellence, expertise, neighborhood engagement, and strong safeguarding- place SFL to develop into India’s main youth sports activities platform.”

Shun Sagara, Nation Director of India, Genesia Ventures, added, “SFL exemplifies how a consumerfocused, techenabled sports activities improvement platform will form the way forward for youth improvement in India. The mannequin scales seamlessly whereas sustaining the standard and security dad and mom worth most. With robust productmarket match, SFL is constructing significant pathways for youngsters to develop, play, and thrive.”

Ravinder Vashist, Co-Founder, Roots Ventures, stated, “We’re doubling down on SFL as a result of the energy of the enterprise mannequin and the readability of execution are evident. The scalability, operational self-discipline, and depth of client conviction we’ve seen are uncommon at this stage, and it’s clear that SFL is fixing an actual market want.”