Vijya Fintech, the father or mother firm of the flagship platform MIDASX, has introduced the closure of its Rs 12 crore seed funding spherical because it goals to construct what it calls India’s first open-architecture, AI-driven B2B2C multi-asset market.

The most recent spherical brings the corporate’s whole funding to Rs 27 crore, from household workplaces and UHNIs.

Based by Rajesh Soni, Aakash Bansal, and Paresh Paladiya, Vijya Fintech claims to have onboarded over 1,500 distributors and serve greater than 5 lakh traders throughout India. MIDASX is an open-architecture, multi-asset market empowering monetary distributors and advisors.

“Our mission has at all times been to empower monetary intermediaries with next-gen, AI-driven, open-architecture know-how that enables them to stay impartial, compete, and win in a digital-first world…To additional bolster its management and AI capabilities, Anil Gupta has joined as Co-Founder & Chief Funding Strategist (AI Lead). With over 18 years of expertise in quantitative funding methods and AI-driven analytics, Gupta will spearhead MIDASX’s AI innovation and funding technique initiatives,” mentioned Aakash Bansal, co-founder and CEO of MIDASX.

The startup plans to make use of the funding to reinforce its tech stack, develop staff, scale operations throughout India, and speed up rollout of market, bringing collectively inventory baskets, analysis calls, company FDs, LAMF and LAS, MF mannequin portfolios, bonds, MLDs, and unlisted equities below one ecosystem. 

The subsequent section will develop into insurance coverage, PMS, AIF, worldwide equities, property & tax planning, commodities, enabling distributors, and advisors. 

Notably, Vijya Fintech has additionally acquired an AI startup to reinforce the know-how stack to embed superior AI instruments, together with portfolio well being scoring, predictive analytics, simulation engines, and walk-forward evaluation.

Anil Gupta, Co-Founder & Chief Funding Strategist (AI Lead), added, “I’m thrilled to hitch MIDASX at this transformative stage. With the combination of next-generation AI instruments, we goal to revolutionize how product producers, monetary intermediaries, and traders join and collaborate on a unified platform. MIDASX is poised to set a brand new benchmark in clever, inclusive, and scalable wealth administration.”

Arete Securities acted because the unique monetary advisor for this transaction, offering end-to-end strategic and fundraising advisory assist.