Meta Trend, a digital trend startup that designs and sells digital clothes objects on gaming platforms like Roblox, Fortnite, Grand Theft Auto, and ZEPETO, has raised roughly $400,000 in a pre-seed funding spherical.
The spherical was led by Lumikai, a enterprise capital agency centered on interactive media, gaming, and digital platforms in India.
The spherical additionally noticed participation from Large Bets, the household workplace of Anton Gauffin who based HUUUGE Video games, Akshat Rathee, Founding father of Nodwin Gaming, and Pratham Mittal, Founding father of Masters’ Union.
Meta Trend was based in 2022 by Arjun Goel, who had earlier appeared on Shark Tank India. His co-founder is Sanjay Goel, an alumnus of NIFT Delhi who brings over 20 years of expertise in shopper know-how, manufacturing, and exports. Sanjay has two beforehand exited startups, considered one of which was acquired by Paytm.
What Meta Trend does
The startup designs digital trend objects that customers should buy and put on on their avatars throughout gaming and digital platforms. It has developed a proprietary AI-powered engine that acts as a quick trend mannequin for digital property. The system analyses dwell market traits and demand indicators to determine what types are gaining traction, speed up the creation of latest objects, and enhance how merchandise are found and bought on digital marketplaces.
Past digital items, Meta Trend has additionally constructed a direct-to-consumer bodily line for followers who wish to personal real-world variations of their best-selling digital objects. This physical-digital, or what the trade calls phygital, mannequin lets Meta Trend convert confirmed digital bestsellers into precise clothes merchandise.
The startup can be growing an unique sport known as Glam Ladies on Roblox, which launched in beta in late 2025.
Meta Trend declare to have offered over 2.5 million digital trend items on the Roblox market, producing roughly $300,000 in gross merchandise worth.
“I have been creating on Roblox since I used to be 15, and I’ve watched it develop from a youngsters’s gaming platform into one of the crucial highly effective shopper ecosystems on this planet. With Meta Trend, we wish to construct the definitive shopper IP firm for these new platforms, one that mixes style, velocity, and a digital-to-physical flywheel that no conventional model can replicate. Lumikai backed our imaginative and prescient from day one, and their depth on this ecosystem makes them the correct associate to construct this with,” stated Arjun Goel, Co-founder and CEO of Meta Trend.
Aditya Deshpande, Principal at Lumikai, stated, “We first got here throughout Arjun’s work whereas tinkering on Roblox. His digital objects stood out within the market with a degree of style that was laborious to overlook. What units Arjun aside is a uncommon mixture of foresight to pre-empt aesthetic traits on UGC marketplaces and the business self-discipline to transform that sign right into a worthwhile, capital environment friendly operation.”
“Meta Trend sits on the intersection of two traits that drive our thesis on the house: the rise of UGC platforms as the following era of shopper leisure and the professionalization of creators on these platforms into actual, venture-scale companies. We’re actually thrilled to associate with Arjun,” he stated.